Published Paper Details:

Financial planning plays a vital role in achieving financial stability and long-term wealth creation. One of the key components of financial planning is tax-saving investment, which allows individuals to optimize their income while contributing to future financial goals such as education, retirement and wealth creation. This study aims to assess the level of financial planning and awareness among individuals regarding various tax-saving investment products such as Public Provident Fund (PPF), National Savings Certificate (NSC), Equity Linked Savings Scheme (ELSS), life insurance, Pradhan Mantri Vaya-Vandana yojana (PMVVY), Sukanya Samruddhi yojana (SSY) and pension schemes under Section 80C of the Income Tax Act. The research paper seeks to identify the extent of awareness, the factors influencing investment decisions, and analyse the preference of tax saving investment options of the respondents. Primary Data will be collected through structured questionnaires and analyzed to understand the relationship between demographic variables and investment behavior. The findings of this study are expected to provide insights into the current state of financial literacy, highlight gaps in awareness, and suggest measures to promote informed decision-making in tax-efficient investments.