Published Paper Details:

The aim of this research is to analyze and understand the gauging effect of subliminal marketing on the human psyche. Subliminal marketing uses subtle techniques or effects to convey a message subconsciously that is related to the product, this message might compel and influence the buying choices and behavior of the customer, the use of such techniques and methods involve images and sounds that prompt the consumer or targeted customer to receive information which they are not aware of that they might be receiving. This has caused people to question the ethics behind subliminal marketing. In 1958 subliminal marketing was banned in the US and UKandAustralia. For this research, we will be conducting a small experiment in which we will show a video or a ppt to a group of people, the contents of the video or ppt will be related to the subliminal messaging technique. After this we will conduct a survey with questionnaires prepared with reference to how the people feel about the overall messages, furthermore, we will be taking the help of three practicing psychologists to conduct the data analysis of our survey. Lastly, another survey will be conducted with similar subjects where the idea of subliminal marketing will be explained to them and their opinions regarding this strategy will be assessed to know if they encourage such strategy or they feel hostile towards it as they might feel manipulated by this strategy.