Published Paper Details:

This paper conducts an empirical examination of customer satisfaction and brand preference among working women regarding herbal cosmetic products in Vadakara taluk. The research revealed a significant correlation between the age and monthly income of respondents and their satisfaction levels concerning the unique selling propositions of herbal cosmetics. It has been found that nearly every demographic factor affects their purchasing decisions regarding cosmetics. The study indicates that respondents are unlikely to recommend their products to others, as this is contingent upon their skin tone and hair type. The main reasons driving respondents to transition from herbal cosmetics to conventional products include quality, price, promotional sales, packaging, and warranty. According to the survey, a majority of consumers express satisfaction with herbal cosmetic products. Most women prefer cosmetics that incorporate more herbal ingredients and do not harm their skin.