Published Paper Details:

The study explores the level of public awareness of social marketing campaigns implemented in Kerala's health sector. Although social marketing has emerged globally as an effective approach to promote positive health behaviors, limited research has examined its effectiveness in the Indian context, particularly in Kerala. This study addresses that gap by assessing the extent of public awareness of government-led health campaigns aimed at tackling major health issues such as diabetes and hypertension. Based on both primary and secondary data, a structured questionnaire was administered to 800 respondents, yielding 707 valid responses selected through multi-stage sampling. The findings reveal that younger populations, urban residents, and government employees exhibit higher levels of awareness compared to other demographic groups. The study highlights that despite the wide reach of health campaigns, variations in awareness persist across demographic segments. These insights emphasize the importance of designing more inclusive and targeted social marketing strategies to enhance public awareness and participation in health initiatives. The study contributes valuable evidence to guide policymakers in strengthening communication efforts for improved public health outcomes in Kerala.