Published Paper Details:

Gulabi Meenakari is a unique type of enamel work that hails from Varanasi, famous for its pink (gulabi) shades, intricate floral motifs, and remarkable craftsmanship. This centuries-old art form thrived under the support of Mughal emperors and symbolizes a blend of Persian and Indian artistic traditions, carrying significant cultural and historical importance. Nonetheless, despite its rich heritage, Gulabi Meenakari is at risk of decline due to modern market challenges, a decrease in artisan interest and financial difficulties. The study examines the origins and development of Gulabi Meenakari, exploring the detailed crafting process and its special cultural significance in Indian traditions. It outlines the main challenges faced by artisans today, including a reduction in demand for traditional crafts, the high prices of raw materials and limited market opportunities. The study also looks into various efforts aimed at preserving this art form, such as interventions from government and NGOs, partnerships with contemporary designers, innovative marketing suggestions and the utilization of digital platforms to expand reach. Despite these endeavors, Gulabi Meenakari still struggles to regain its past prominence. The findings reveal that while increased visibility and market access have offered some financial relief to artisans, maintaining the craft requires ongoing innovation, strategic marketing and financial assistance. The case study concludes with suggestions for focused skill development, financial support and enhanced marketing strategies to ensure that Gulabi Meenakari not only survives but also thrives in the modern age.