Published Paper Details:

Communication is the act of giving, receiving and sharing information. Communication is an essential part of any business. The purpose of the study is to bring out the importance and types of communication in business. The study also deals with the objectives and role of communication. The aim of the paper is to explore the role of communication in business. The paper shows how communication is helpful in managing and attaining the goal of a business. Communication skills are very important in the business world. In a business, effective communication is how employees and management interact to reach business goal. Communication allows mangers to establish and maintain interpersonal relationships as no manger can handle conflict, negotiate successfully, and succeed at leadership without being a good communicator. Effective communication affects processes, efficiency, and every layer of a business and it helps to foster a good working relationship between management and employee and between employees, which can in turn improve morale and efficiency. Strong and good communication in business will likely result in higher employee engagement. Moreover, frequent communication among employees plays a crucial role in employee engagement and productivity.