Published Paper Details:

This research paper examines the transformative integration of artificial intelligence in visual effects and computer-generated imagery within Tamil cinema, with particular focus on developments from 2020 to the present. The study investigates how AI technologies have revolutionized traditional VFX pipelines, enabling unprecedented creative possibilities while optimizing production efficiency in Kollywood. Through comprehensive analysis of industry practices, technological implementations, and aesthetic outcomes, this research reveals how Tamil filmmakers have leveraged machine learning algorithms, neural networks, and generative AI to enhance visual storytelling across genres. The findings demonstrate a paradigm shift from labour-intensive manual processes to intelligent, automated workflows in areas including de-aging, digital humans, environment creation, and post-production enhancement. Major productions like "Indian 2," "Kalki 2898 AD," and the upcoming "Thalaivar 170" have incorporated AI-driven VFX to achieve global quality standards while maintaining cultural authenticity. The research also identifies challenges including skill gaps, ethical considerations, and artistic integrity concerns that have emerged alongside technological adoption