Published Paper Details:

Evaluating the effectiveness of existing marketing channels is essential for producers to refine their marketing approaches and gain a competitive edge. This research seeks to investigate the market penetration and marketing performance of various channels, as well as their influence on producers' financial returns. By adopting a hybrid research methodology that integrates qualitative and quantitative data collection and analysis techniques, this study aims to generate actionable insights that can inform producers' marketing decisions and enhance their market positioning. The increasing demand for sustainable and eco-friendly agricultural practices has led to a growing interest in biopesticides as an alternative to traditional chemical pesticides. This study investigates the marketing and consumer buying behavior of Coromandel International Ltd.'s biopesticide in Chandauli district of Uttar Pradesh, India. The research aims to understand the factors influencing farmers' adoption and purchasing decisions of biopesticides, as well as the marketing strategies employed by Coromandel International Ltd. to promote their product. The study's findings will provide valuable insights into the biopesticide market in Chandauli district, shedding light on the opportunities and challenges faced by biopesticide manufacturers and marketers in the region. The results of this study will contribute to the development of effective marketing strategies and policies that support the adoption of eco-friendly biopesticides, ultimately promoting sustainable agriculture practices in Uttar Pradesh.