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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Exploring How AI and Big Data Are Reshaping Marketing Strategies in Agriculture
Authors
Shubham Maroti Narwade, Dipak Kishor Patil, Shivam Satyawan Madrewar
Keywords
Artificial Intelligence, Big Data, Climate-Smart Agriculture, Agricultural Marketing, Precision Farming, Digital Agriculture, Sustainable Development, India
Abstract
The integration of Artificial Intelligence (AI) and Big Data into agricultural marketing is reshaping the agri-value chain by enabling precision-based decision-making, real-time forecasting, and sustainable market connectivity. Drawing from frameworks of zero-carbon and climate-smart agriculture, this study evaluates how digital data analytics and AI-driven platforms enhance transparency, profitability, and efficiency in Indian agriculture. Evidence from policy reports, institutional data, and field observations demonstrates that digital technologies significantly improve price discovery, reduce post-harvest losses, and empower smallholders. The findings position AI and Big Data as catalysts for transforming traditional agricultural marketing into a sustainable, inclusive, and data-centric ecosystem.
IJCRT's Publication Details
Unique Identification Number - IJCRT2510643
Paper ID - 295688
Page Number(s) - f477-f482
Pubished in - Volume 13 | Issue 10 | October 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Shubham Maroti Narwade, Dipak Kishor Patil, Shivam Satyawan Madrewar, "Exploring How AI and Big Data Are Reshaping Marketing Strategies in Agriculture", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 10, pp.f477-f482, October 2025, Available at :http://www.ijcrt.org/papers/IJCRT2510643.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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