Published Paper Details:

In recent years, millennial investors have shown a positive shift in financial awareness and participation in the capital market, driven by career growth, personal aspirations, and economic independence. Traditionally, investors preferred safer assets with stable returns; however, millennials are increasingly exploring diverse investment avenues, reflecting a change in traditional investing patterns. This study aims to identify the factors influencing millennial investment behavior, with a focus on their risk preferences, awareness of capital market products, and investment strategies. The research adopts an analytical approach, using primary data collected from 322 respondents within Agartala city through random sampling. The findings indicate that while many millennial investors lack comprehensive awareness of the wide range of capital market instruments, they are actively seeking to enhance their knowledge through webinars, digital platforms, and other financial literacy initiatives.