Published Paper Details:

The advent of digital streaming services has accelerated the digitisation of the media and entertainment business, leading to market consolidation and reshaping content creation, distribution, and consumption. Complex competition law issues are raised by this paradigm change, such as the possibility of anti-competitive mergers, exclusive license agreements, cartel-like pricing fixing, market foreclosure hazards for smaller competitors, and the abuse of power by major digital platforms. This study takes a close look at these problems from the perspective of Indian law governing competition, namely the Competition Act of 2002, by examining the CCI's enforcement efforts, important regulatory reactions, and case laws. In order to promote a fair and competitive media ecosystem, it is important to comprehend how digital platforms alter conventional market dynamics, the efficacy of existing merger controls, and the interaction between copyright and competition law. This paper argues that in order to protect innovation, consumer welfare, and fair competition in the ever-changing entertainment industry, the government should take the initiative and enhance regulatory frameworks. It seeks to provide legal professionals, industry stakeholders, and policymakers with insights to manage the antitrust ramifications of the digital transition and guarantee long-term development in India's film and entertainment business.