Published Paper Details:

The 21st century has witnessed a dramatic transformation in food habits worldwide, influenced by globalization, urbanization, technological advancement, and the pervasive reach of foreign food culture. This study examines the changing dietary patterns of adolescents and young adults, focusing on the adoption of fast foods, processed items, and westernized dietary preferences, alongside the persistence of traditional diets. The research employs a mixed-method approach, combining secondary data analysis from national and international surveys with primary observations and interviews among rural and urban populations. Findings indicate a significant shift toward high-calorie, low-nutrient foods among younger populations, particularly in urban settings, while traditional diets remain more prevalent in rural households. The study also highlights the role of socio-economic status, parental education, media influence, and peer groups in shaping dietary choices. The research further reveals that despite increased exposure to foreign foods, awareness regarding nutrition and healthy eating remains inconsistent. Policy implications emphasize the need for nutrition education, promotion of traditional foods, and regulation of fast-food marketing targeting adolescents.