Published Paper Details:

In the era of digital transformation, Artificial Intelligence (AI) has emerged as a key driver of organizational competitiveness, agility, and innovation. While there has been extensive research on the incorporation of AI in advanced economies, its strategic implications in emerging economies have been relatively less explored. This study examines how AI-enabled systems can improve strategic decision-making, operational agility, and innovation outcomes, particularly for organizations in India and similar emerging markets. Using a mixed-method research design, the study combines quantitative data from managerial respondents and qualitative insights from four digitally transformed organizations. The qualitative research findings also indicate that AI-enabled organizations are able to respond faster to market changes, are more efficient in knowledge management, and have stronger coordination across departments. The research findings suggest that organizations that strategically align AI initiatives with their business goals are able to adapt quickly to market volatility and achieve sustainable competitive advantage. Overall, the study concludes that in emerging economies that suffer from limited resources and infrastructure constraints, AI serves as an important strategic tool for process transformation and innovation-driven growth. The article calls on policymakers and business leaders to enhance digital competitiveness by implementing AI-enabled learning systems, leadership development, and building robust information infrastructure.