Published Paper Details:

India's FMCG sector stands as a key driver for economic expanding market capitalization generating employment and supplying essential goods such as food household products and personal care item through this it faces pressure from economic forces like inflation interest rate changes which indirectly influences the stock's performance. In this analysis we study on a decade of monthly data using advanced statistical tools which include tests to explore casual and effect relationships, it includes models to measure market volatility and methods to assess how economic shocks affect the sector. The findings show that FMCG stocks return don't follow a predictable pattern. This justifies the need volatility analysis while the data is consistency ensures we get reliable results. Big companies like Hindustan Unilever and Dabur are key growth drivers with inflation and interest rate having only a little long-term impact on them. But rising interest rates tend to hurt returns while inflation can boost them by allowing companies to adjust prices. The findings of this study indicates that economic shocks can cause irregular returns after the pandemic but the pause back quickly showing its resilience. The FMCG stocks contribute very little economic volatility which in return shows their stability in the market. The interest rate changes have a strong influence on the stock movements rather than inflation but both factors play a very significant role together. These findings highlight the FMCG sector's ability to assert and prevent economic volatility. Policy makers should prioritize stable monetary policies and invest can view FMCG stocks a safe investment during uncertain times. The businesses can focus more on smart pricing strategies. This study explains the sector's critical role in India's economy which offers valuable insights for managing risks, shaping policies and guiding investments in a fast changing environment.