Published Paper Details:

Marketing is functional area of management and it becoming increasingly important as compared to other field, in production management financial, personnel management and research and development. The increasing significance of marketing is the major reason the marketing information, communication, indoor advertising, outdoor advertising, online advertising, e-advertising digital advertising are gained the present pivotal place of importance of advertising in all kinds of goods and services to the brand effects are related to the women readymade garments in Tiruchirapalli city. Traditional mass media channels that comprise channels, television, print media, radio, tex, wall board handwritten information , personal selling (AIDAS), publicity etc are covered to the all consumer in different kinds of good and services. Whereas digital is the buying and selling goods and services using the internet, mobile networks and commerce infrastructure of company. The digital marketing promotional mix is a good conglomeration of digital advertising, personalized selling, and digital promotion through using digital capons, sweep taker, contests, interactive consumer website base on selling, online display advertisements, digital online catalogue distribution and online promotional letta. In this study has been made to attempt the advertising effects on brand preference of women readymade garments traditional marketing and digital marketing in Tiruchirapalli Town.