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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
How The Transition From SEO To Geo/Aeo/Aio Is Impacting Digital Marketing Strategies
Authors
Krati Singh
Keywords
SEO, GEO, AEO, AIO, Digital Marketing, AI Search, Generative Search, Content Optimization
Abstract
This paper examines the shift from traditional Search Engine Optimization (SEO) toward AI-driven optimization models such as Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Artificial Intelligence Optimization (AIO). With the rise of generative and conversational search technologies like Google SGE and ChatGPT, users now receive synthesized answers instead of browsing search results. The study uses a qualitative literature review and comparative framework to evaluate how these models affect digital marketing strategies, user behavior, and content creation. Findings show that AI-powered engines prioritize semantic accuracy, structured data, and authoritative content. The paper identifies best practices for marketers to adapt in this new search environment.
IJCRT's Publication Details
Unique Identification Number - IJCRT2510315
Paper ID - 294977
Page Number(s) - c650-c658
Pubished in - Volume 13 | Issue 10 | October 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Krati Singh, "How The Transition From SEO To Geo/Aeo/Aio Is Impacting Digital Marketing Strategies", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 10, pp.c650-c658, October 2025, Available at :http://www.ijcrt.org/papers/IJCRT2510315.pdf
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Volume 14 | Issue 2
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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