Published Paper Details:

Indian economy is riding on new wave of economic transformation pioneered by platform economy, driven by convergence of several factors such as strong digital ecosystem, tech - savvy people, fast pace of urbanization, increasing preference for freelancing, growing entrepreneur spirit among others. As a result, consumers, workers and business organizations look beyond traditional ways of doing business and employment and search for elements such as convenience, flexibility and autonomy, backed by trust and accountability in their day - to - day work and business transactions. Platform economy has the potential to offer these elements and emerge as win - win situation for all its stakeholders. It is also changing the traditional employer - employee relationship. 'Code of Social Security 2020' would prove to be a 'game - changer' in future. The present paper aims to analyse 'platform business' model in India, key growth drivers of this model, weighing its benefits and challenges and way ahead.