Published Paper Details:

Now a day, With the growth of digital tools and social media, traditional recruitment methods have undergone a complete transformation. In this study, the focus is on understanding how social media learning and its proper use influence modern hiring methods. It outlines the process in which the likes of LinkedIn, YouTube, Twitter, Facebook and Instagram have become important weapons in the arsenal of recruiters to attract, engage, and retain talent. This research adopts descriptive and qualitative methodologies and collects data entirely from secondary sources such as academic journals, HR reports, surveys, and other reliable online sources. The evidence reveals that acquiring knowledge of use social media improves a recruiter's efficiency and overall performance, builds employer branding, lowers recruitment costs, and can make talent acquisition more active. The issues that the authors of the paper consider include privacy concerns, ethical issues, and the necessity of continuous skill development because of the rapid change of platform. They give some suggestions to HR professionals on how they can implement social media training that is well-structured, keep up with the ethics, and use a hybrid method of recruitment that involves both digital and traditional methods. To sum up, the human resources skills related to social media have been so significantly enhanced that they can now be seen as a way of connecting employers and job-seekers and as a factor that makes the recruitment process more efficient, transparent, and dynamic, all of which are congruent with the digital era we live in.