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  Published Paper Details:

  Paper Title

HR Analytics as a Strategic Lever: Adoption, Barriers, and Business Impact in Indian Firms

  Authors

  Ankita Vania,  Dr. Kalagi Shah

  Keywords

HR analytics; People analytics; India; Adoption maturity; Barriers; Talent acquisition; Training needs identification; Training ROI; Employee engagement; Evidence-based HR; SMEs; DPDP Act (2023); Resource-Based View (RBV); Dynamic capabilities.

  Abstract


Purpose: This paper examines how Indian firms adopt HR analytics, the barriers that impede maturity, and the extent to which analytics contributes to HR and business decision-making. Grounded in the Resource-Based View, Human Capital Theory, Dynamic Capabilities, Diffusion of Innovation, and Institutional Theory, it positions HR analytics as a potential strategic lever rather than a reporting tool. Design/methodology/approach: A quantitative, cross-sectional survey instrument was developed to measure adoption maturity (descriptive -> prescriptive), outcomes in talent acquisition, training needs identification/ROI, engagement, and decision-making, alongside organisational and ethical barriers. A pilot (n ? 30) was conducted to pre-test item clarity, feasibility, and preliminary patterns; the full doctoral study targets ~350-400 responses for inferential analysis. Findings (pilot): Most organisations remain at descriptive analytics, with limited diagnostic use and rare predictive/prescriptive applications. Recruitment emerges as the common entry point (time-to-hire, sourcing mix, offer acceptance), while training ROI and engagement-to-retention linkages are underutilised. Key barriers include fragmented systems, skills gaps, cultural reliance on intuition, leadership hesitation, and heightened governance requirements under India's DPDP Act (2023). Sectoral differences are evident: IT/ITeS leads; SMEs lag due to cost and capability constraints. Practical implications: A staged roadmap is proposed--data foundations, descriptive dashboards, diagnostic analyses, predictive pilots, and prescriptive interventions--enabled by leadership sponsorship, HR-analytics upskilling, integration of HRIS/ATS/payroll/performance data, and privacy-preserving governance. Originality/value: The study contributes India-specific empirical insight, a validated survey instrument for larger-scale testing, and a theory-informed framework that links adoption maturity to measurable HR and business outcomes.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2510173

  Paper ID - 294832

  Page Number(s) - b377-b396

  Pubished in - Volume 13 | Issue 10 | October 2025

  DOI (Digital Object Identifier) -    https://doi.org/10.56975/ijcrt.v13i10.294832

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Ankita Vania,  Dr. Kalagi Shah,   "HR Analytics as a Strategic Lever: Adoption, Barriers, and Business Impact in Indian Firms", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 10, pp.b377-b396, October 2025, Available at :http://www.ijcrt.org/papers/IJCRT2510173.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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