Published Paper Details:

Agriculture zone is the primary entity in a financial system on which the success of different sectors is ascertained. Whilst agriculture develops, so does the economy in trendy, speeding up the reduction of rural and urban poverty. A strong and vibrant agricultural gadget bureaucracy the primary pillar within the strategy of overall economic system. The diversity in climatic conditions and the huge populace make the sector prone to many challenges. Henceforth a developed mechanism to promote the agricultural produce becomes the need of the hour. Rest of the agricultural produce on one side and fruits and vegetables happen to be on the other side as they are very vital for the country in terms of their economic as well as nutritional values. Amongst them mango occupies the highest place as it is rightly termed as the king of all the fruits with the various variants available in the country. Though the country is blessed with favorable climatic and soil conditions for the growth of mango yet it is confronted with several struggles in marketing the fruit in the nation. The present study deals with the different issues encountered by the mango producers on participation in the agricultural marketing of mangoes in different parts of the country. Possible literature is properly understood and the relevant analysis is performed and results mentioned.