Published Paper Details:

In today's hyper connected global marketplace, the ability of marketing strategies to remain relevant is a decisive factor for organizational success. Guerrilla Marketing Insights: Redefining Relevance in a digital era explores how the concept of "Guerrilla Marketing" can serve as a unique framework to align brand value, customer expectations, and digital transformation. The study emphasizes the growing significance of consumer-centric approaches, data-driven decision-making, and digital platforms in shaping sustainable marketing strategies. By integrating global case studies, emerging technologies, and cultural adaptability, this research highlights how Guerrilla Marketing redefines traditional marketing paradigms into more dynamic, inclusive, and innovation-driven models. The findings suggest that marketing relevance in the digital era requires not only technological adoption but also a holistic understanding of consumer behavior across borders. The paper contributes to international marketing discourse by providing actionable insights for businesses, policymakers, and academics seeking to enhance market competitiveness, brand resonance, and customer engagement in an era defined by digital disruption.