Published Paper Details:

Online marketing has grown to be an essential part of people's daily lives over the past decade, influencing how consumers interact with brands and make purchasing decisions. This evolution has prompted businesses to focus on digital channels to connect with their target audiences more efficiently. In response, organizations are dedicating substantial resources to online marketing tools that strengthen their digital presence and broaden their audience reach. These tools encompass social media networks, search engine optimization techniques, and sophisticated data analytics aimed at gaining deeper insights into consumer behaviour and enhancing engagement. The digital transformation of markets influences not only short-term sales but also the long-term strategic direction and growth potential of a company. Adapting to this change is essential for businesses to maintain competitiveness and respond effectively to evolving consumer behaviours. This study paper explores the assertion that digital marketing strategies and techniques have an impact on the lifestyle goods that potential customers have purchased. Investigating the impact of various marketing strategies and tactics aimed at persuading consumers to buy lifestyle products presents a wealth of evidence regarding the market's movement into a digital environment. In order to get a thorough understanding of the study, information from 120 respondents was obtained. The Chi square test, a Likert scale analysis, Garratte ranking, and the F test are a few examples of data analysis procedures are used.