Published Paper Details:

ABSTRACT: In the modern world e-commerce is emerging as a biggest player and is contributing towards growth and development of the economy. The rapid expansion of e-commerce has significantly transformed the global retail landscape, leading to a notable decline in traditional brick-and-mortar retail formats. This study aims to explore how the rise of e-commerce has significantly influenced traditional retail by analysing consumer trends and traditional retailers' experiences. It also examines the challenges faced by traditional retailers in adapting to digital disruption and the strategies some have adopted to remain competitive. It will provide insights into the future of retail, emphasizing the growing importance of hybrid business models, digital transformation, and customer-centric approaches. This study contributes to a deeper understanding of the ongoing shift in the retail sector and its implications for businesses, consumers, and policymakers.