Published Paper Details:

The study discusses sustainable e-commerce transformation by adopting green logistics pathways towards carbon neutrality. As electronic commerce proceeds with explosive growth, environmental concerns of logistics activities have been a significant sustainability issue. The research applies a mixed-methods methodology through quantitative life cycle analysis of carbon emissions complemented by qualitative case studies of industry champions launching green logistics projects. Results show that combined strategies involving electric vehicle uptake, route optimization algorithms, sustainable packaging innovation and integration of renewable energy sources can cut sector emissions by 40-60%. The study points to three key channels: technological innovation in last-mile delivery networks, process efficiency gains through AI-enabled optimization and extensive carbon offsetting programs. Economic modelling shows that although the upfront costs are high, the majority of green logistics projects yield positive ROI in 3-5 years through cost savings from operations and increased brand value. The research adds a systematic framework for e-commerce firms to move towards carbon-neutrality while preserving competitive operational effectiveness. This study offers pragmatic advice for industry professionals and policymakers looking to reconcile environmental sustainability and economic feasibility in the fast-changing digital commerce environment.