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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Optimizing Pharmaceutical Channel Outcomes through Trust and Cultural Fit: Evidence from Bharat Medical Agency
Authors
Dantu Charvi, Dr.B.Rajesh Kumar
Keywords
Pharmaceutical supply chain, distributor effectiveness, trust, cultural alignment, supply chain performance, factor analysis, South India
Abstract
The success of pharmaceutical distribution channels in South India is investigated in this study
in relation to distributor efficacy, cultural alignment, and trust. The study finds important
relationship drivers that lead to better distributor performance using primary data from 103
respondents and statistical methods including multiple linear regression and exploratory factor
analysis. According to the research, distributor effectiveness is greatly increased by trust and
cultural fit, which has a favorable impact on outcomes like customer happiness, sales growth,
and strategic fit. These observations highlight the necessity for pharmaceutical companies to
give relational and cultural compatibility equal weight with pricing and logistics plans.
IJCRT's Publication Details
Unique Identification Number - IJCRT2509376
Paper ID - 291274
Page Number(s) - d262-d267
Pubished in - Volume 13 | Issue 9 | September 2025
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dantu Charvi, Dr.B.Rajesh Kumar, "Optimizing Pharmaceutical Channel Outcomes through Trust and Cultural Fit: Evidence from Bharat Medical Agency", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 9, pp.d262-d267, September 2025, Available at :http://www.ijcrt.org/papers/IJCRT2509376.pdf
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Volume 14 | Issue 3
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Volume 14 | Issue 3
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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