Published Paper Details:

Abstract: This article examines how the Maggi controversy was debated on social media, where a substance, monosodium glutamate (MSG), was found above the permitted level in these noodles in India. Drawing on qualitative content analysis of Twitter discussions, the study explores how risk perceptions were amplified, contested, and reframed in digital spaces. Findings indicate that Social media discourse emphasised MSG as a health hazard and a symbol of corporate negligence rather than discussing scientific evidence. Twitter users simultaneously expressed fear, mobilised boycott calls, circulated humour and memes, and defended Maggi against allegations. These polarised debates show how food safety controversies in India are scientific disputes, sensationalism, and distrust in corporates and regulators. The article highlights the need for transparent, culturally sensitive, and evidence-based science communication strategies to address public concerns in food safety debates.