Published Paper Details:

The investment behaviour of working women has gained considerable attention in recent years due to the growing participation of women in the workforce and their increasing financial independence. This study aims to provide a comprehensive analysis of the investment behaviour of women working in colleges , exploring their attitudes, preferences, and decision-making processes when it comes to various investment options.The research methodology involves a combination of quantitative and qualitative approaches. A survey questionnaire has been administered to a diverse sample of working women from different industries, age groups, and income levels.. The study will also explore the impact of financial literacy programs and educational initiatives on the investment behaviour of working women. The study examines the awareness level and current investment pattern towards various investment avenues like bank deposit, insurance, postal savings, bonds, debentures, shares, chit fund, real estate, mutual funds and gold.