Published Paper Details:

In today's busy world, almost every person uses their smartphones and digital payment systems, which enables businesses to transform into digital modes. It allows digital marketing and is further geared up with the adaptation of artificial intelligence. A pilot study was carried out in Tamil Nadu, India. A structured questionnaire has been prepared after analyzing the gaps in the earlier studies. 150 respondents were selected through the random sampling method, and out of 150 respondents, we received 134 responses from the respondents. The purpose of the study is to identify the facts and figures that influence the e-commerce and AI impacts on digital marketing through simple percentage analysis. Further to identify the relationship between the usage of AI digital marketing tools and online e-commerce business sales correlation and simple linear regression Analysis of variance methods deployed and appropriate interpretation have been used to reveal the insights. There is a very strong direct relationship between the usage of AI digital marketing tools and boosting online e-commerce business sales. It means that when you increase the usage of AI digital marketing tools by 1, the value of boosting online e-commerce business sales increases by 1.0113. The scope for future research on this topic may be exploring the difference of AI digital marketing impacts in various countries to fine-tune how it differs according to the country's citizens' mindset.