Published Paper Details:

ABSTRACT: Introduction: The Indian financial market has undergone substantial growth and transformation over the past few decades, with the mutual fund industry emerging as a significant pillar in this evolution. Asset Management Companies (AMCs) are at the forefront of this industry, responsible for managing and administering the assets of various mutual fund schemes on behalf of investors. The performance of AMCs is crucial not only for investors seeking optimal returns but also for financial analysts and policymakers aiming to foster a robust and resilient financial ecosystem (Association of Mutual Funds in India [AMFI], 2023). OBJECTIVES: In the area of Security Analysis and Portfolio Management, Asset Management Business is a specialised area in Assisting the investors stakes. The present paper aims to analyse the Financial, Operating, Profitability, Balance sheet and Key ratios to find out the significance of generating profitability and managing with prudence. The paper also highlights as a case study review of key financials of HDFC -AMC in studying the future opportunities and challenges. 1. The profitability in relation to the capital employed and the ROE are also in consonance with the sales and the profit growth throughout the study period. The financial health of the HDFC AMC is presented in table 4 through balance sheet analysis. 2. The key ratios like debt-equity, return on assets, return on equity and return on capital are performing very well, thereby, indicating sound financial prudence in the management of this AMC. Further, the cashflow analysis from the operating, investing and financing flows are in line with the rest of the parameters.