Published Paper Details:

The Artificial Intelligence (AI) and Machine Learning (ML) have brought in drastic changes on how the healthcare works, it has changed the capability and capacity of the traditional healthcare approach of doctor referrals to the one in need to business and spending money on advertising to attract patients. However, artificial intelligence involves in decision making controls and extends support in diagnostics by performing a robotic surgery, communicating with the patient and express empathy in speech, touch and decision support in disease diagnosis and screening. But AI has to be used cautiously due to its issues in the bias, ethics, fairness that may occur is not applied properly. The research involves in understanding the Usefulness of AI in healthcare, ethical and biases involved in application of AI, application of Marketing ethics in responsible AI, appropriateness of machine learning models and consumer perspectives and trusts on AI in using their clinical data for marketing and making profits.