Published Paper Details:

This study evaluates the performance of business development strategies adopted by selected EdTech companies in Karnataka. As EdTech rapidly transforms education through digital innovation, region-specific strategies have become vital for sustainable growth. The research focuses on understanding how local factors--such as digital access, policy support, and user preferences--impact the success of EdTech platforms. Using a descriptive method and primary data from 400 users across four districts, the study applies statistical tools like ANOVA and t-tests to assess strategic elements including AI-driven learning, regional content, and pricing models. Results highlight the significance of government policy, regional demand, and adaptive strategies in enhancing EdTech engagement, particularly among youth in semi-urban areas. The findings emphasize the importance of localized innovation in driving long-term EdTech adoption