Published Paper Details:

Women entrepreneurship is a relatively recent phenomenon that is steadily gaining momentum, driven by growing awareness of women's roles, responsibilities, and economic contributions both within the family and in society at large. However, for women entrepreneurs in India, starting and managing a business remains a significant challenge due to deep-rooted social norms and gender-based constraints. This study aims to explore the challenges and opportunities faced by women entrepreneurs, particularly in relation to financial, marketing, and production constraints. A descriptive research design was adopted for the study, with a sample of 100 respondents selected through non-probability convenience sampling in the Coimbatore District. Both primary and secondary data sources were utilized. The findings highlight the need for critical infrastructure and support systems, including access to proper workspaces, financial subsidies, raw materials, and reliable transportation facilities. It is evident that government agencies and funding institutions need to play a more proactive role in addressing these needs. Furthermore, suppliers and marketers should prioritize the promotion and distribution of products made by women entrepreneurs. The study also reveals key issues with government assistance programs, such as bureaucratic red tape, lack of timely guidance, and inadequate advisory services. To enhance the status of women-led enterprises, both government and non-governmental organizations must offer liberal support and strengthen the infrastructure and policy framework necessary for the growth of women entrepreneurship.