Published Paper Details:

Since online sales are now the most popular and can be accessed from any location at any time given that they posses internet connectivity, any customer in digital era will choose them. Because they can pick up their products without having to travel to the company location, customers enjoy the ease of online shopping. The majority of MSMEs marketing procedures really still depend on traditional transaction recording techniques and manual transaction processing systems for direct purchases. One study target aimed at resolving the insufficiency of MSMEs in adapting to information technology is the implementation of an e-commerce information system for MSMEs, which would facilitate online transactions for both MSMEs and customers and enable MSMEs to adjust to the digital era. The analysis results shows the electronic commerce system's features are tailored to the analysis of user needs. For example, the system has features for products, ordering, transaction details, and reports that make it easier for customers to make purchases through the e-commerce system. This means that the system has superior features to enhance the quality of MSME services and keep customers loyal so that online transactions can be conducted. In order to boost MSMEs' expansion in the digital age, this study suggests maximizing analytics fueled digital media tactics along with collaborations regional platforms In order aimed to understand how social media and e-commerce are transforming marketing techniques among Indian MSMEs, this article offers a multi-theoretical framework.