Published Paper Details:

This research paper is all about the "Adaptation and Preference of Consumers towards internet Banking" It entails the impact and effects of online payment application .This paper describes about branchless banking , different branchless-banking services and preferences of consumers towards branchless banking in detail. The study was conducted in Cuttack city and the survey was collected through a structured questionnaire. A descriptive study was conducted through which 111 responses was collected. The paper also describes about Cashless transactions like transactions through e-wallets, have various benefits . This paper conclude that branchless banking represents a significant opportunity for enhancing financial inclusion and meeting the diverse needs of consumers. By embracing this shift and addressing the associated challenges, financial institutions can better serve their customers and pave the way for a more accessible and efficient banking environment. As the industry continues to evolve, maintaining a consumer-centric approach will be essential for fostering sustainable growth and ensuring the long-term success of branchless banking initiatives.