Published Paper Details:

Mutual fund is known as the best investment option among the investors and it recorded as a very fast-growing industry over that past two decades. To satisfy the various expectations of the women investors, it needs to evaluated and assessed efficiently on the basis of performance and the comparison should be made with other different funds. Mutual funds offer a platform to the rational investors for making participation in the capital market with the help of professional fund management system irrespective of the investment amount in the funds. Mutual fund is known as the integral part of the financial market which is earning the publicity among the women investors just because of its suitable policy and it offers many more opportunities to the investors to make investment in the diversified portfolio which are being managed professionally and efficiently with the help of normal operations and expected good amount of returns. Generally, women investors are known as more risk averse as compared to the men investors and they don't want to make investment in the share market directly and for which they are mostly giving preference to invest in the mutual fund as it is known as less risky investment instrument. On the other hand, mutual funds are not taken as the favorable investment option by other types investors as they are mostly depending on the stock market which is volatile by nature and the range of products to meet the expectations of the investors are not properly segregated. The overall operating performance of mutual funds turned into complexity while dealing with risk and return assessment. So, the study of mutual funds from various aspects has become more essential which is going to give importance on the level of awareness, expectations and perceptions of the women investors in market. The present paper has given more attention to study the different factors which are affecting the investment decision and perception of the women investors with response to the mutual fund investment.