Published Paper Details:

This study investigates the investment patterns of individual investors with a specific focus on small and medium capitalization (SMC) companies in Karnataka. Data was collected from 400 respondents across various regions to understand how demographic characteristics, risk tolerance, and behavioural aspects influence investment decisions. The analysis utilized descriptive and inferential statistical techniques, such as ANOVA and correlation analysis, to interpret the findings. Results show that younger investors with moderate experience are more inclined toward investing in SMCs, preferring moderate levels of risk. Key factors influencing investment behaviour include the role of professional financial advice, peer influence, and strategic evaluation of investment opportunities. However, the study also identifies gaps in financial literacy, investment diversification, and gender representation among investors. These limitations suggest that many individuals may not be fully equipped to make optimal investment decisions. The findings underline the need for enhanced investor education, simpler access to financial markets, and supportive government policies to promote more inclusive and informed participation in the SMC segment. This research contributes valuable insights to the understanding of investor behaviour in emerging markets and can serve as a reference for financial institutions and policymakers in designing better investment frameworks.