Published Paper Details:

Soft power in the times of a multipolar world is looked upon as a tool to attain desired outcomes without being coercive or aggressive in nature. In the ongoing times of regional wars between Iran - Israel , Russia- Ukraine , Syrian civil war , conflicts in the Sahel region of Africa and the Horn of Africa it has become even more crucial to concentrate on tools like soft power in order to maintain peace and security in the world . India being one of the emerging world powers does hold a lot of potential with regards to soft power in terms of culture ,values, diaspora, heritage , service sector etc . In this research paper we are going to explore the potential that India's service sector holds as a tool for soft power . This is an attempt to analyze several ways in which India can utilize its service sector as a tool to influence decisions of other countries. We will be looking at the reasons why service sector is providing better opportunities in future as a soft power tool to India compared to the other two sectors of the economy that is the primary and secondary sector. In a nutshell India's service sector holds huge potential in terms of soft power and this potential is yet to be explored. This paper also suggests ways to enhance India's soft power capacity in service sector and become a responsible world leader.