Published Paper Details:

Abstract: We learn our gender as surely as we learn to speak, and what we learn is that women must be passive and men must be active. This is the great theme of cultural narratives." These words by Jean Kilbourne capture the powerful role that media and popular culture play in shaping society understands of gender. In today's world, the Media has become one of the most efficient fuels in running the engine that drives societal attitudes and perceptions. Undeniably it is shaping and molding the way people view themselves and others. For decades, social media has had the power to influence one's identity. Despite the proliferation of diverse media platforms- ranging from television, radio, music, cinema, and social media, gender representation is often confined within restrictive stereotypes. A concept one might agree with, while the other finds it contentious. This article examines the extent to which the media continues to reflects and reinforce binary gender stereotypes, thereby limiting the way society views and expects individuals to express masculinity and femininity. Furthermore, it also highlights the contemporary shifts to break down these stereotypes, the growing consciousness of people and society, ultimately giving us a glimpse of the road ahead towards greater gender representation and equality. The findings indicate that while mainstream media continues to propagate narrow and often stereotypical portrayals of gender, there is a discernible trend towards greater inclusivity and complexity in gender representation. Increased social awareness, advocacy, representation have prompted both creators and consumers to challenge traditional narratives, fostering a more nuanced understanding of gender identities. However, significant efforts for equitable representation persist, necessity the ongoing critical engagement and policy intervention.