Published Paper Details:

Tourism in Meghalaya, particularly in Sohra (Cherrapunji) and Mawphlang, has experienced robust growth, fueled by the region's distinctive landscapes and rich cultural assets. However, the overall success and reputation of these destinations hinge significantly on the competencies of their tour guides. This study investigates the current skill levels and service quality of tour guides in Sohra and Mawphlang, with the objective of identifying prevailing skill gaps and proposing actionable strategies for enhancement. Employing a descriptive research design, the study gathered data using a structured questionnaire administered to a conveniently selected sample of active guides from both locations. The analysis reveals that while guides possess strong local knowledge and demonstrate a notable commitment to ethical and sustainable tourism, considerable deficiencies exist in communication, interpretive storytelling, and technology utilization. With less than half of the respondents having received formal training or certification, gaps in professional development and awareness of regulatory standards are evident. Also, inconsistent customer care, limited career development prospects, and inadequate support from local authorities were highlighted as areas needing attention. The results highlight the need for specialised training programs that emphasise storytelling and communication, digital tool integration, and organised certification processes. Recommendations include developing experiential training programs, instituting formal quality assurance processes, enhancing collaboration among stakeholders, and embedding sustainability in all aspects of guide training and practice. By systematically bridging these skill gaps, the local tourism sector can improve visitor experiences, support sustainable community growth, and elevate Meghalaya's standing as a premier ecotourism destination.