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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Published Paper Details:
Paper Title
Demographic variable role in dairy products consumer behaviour
Authors
Mrs. M.MENAKA, Dr. N. NAVEENA
Keywords
buying intention, attitude towards dairy product, consumer behaviour.
Abstract
The study found a significant difference in attitudes towards dairy products among different age groups, rejecting the null hypothesis. However, the effect of education level on consumer attitude was not statistically significant, and income did not significantly affect attitudes. Age did not significantly influence buying intent, while education did not significantly influence it. Income had a statistically significant effect on buying intent. The results suggest that age has a significant impact on consumer behaviour towards dairy products, but education level and income do not significantly influence consumer behaviour.
IJCRT's Publication Details
Unique Identification Number - IJCRT2507289
Paper ID - 290484
Page Number(s) - c546-c551
Pubished in - Volume 13 | Issue 7 | July 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mrs. M.MENAKA, Dr. N. NAVEENA, "Demographic variable role in dairy products consumer behaviour", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 7, pp.c546-c551, July 2025, Available at :http://www.ijcrt.org/papers/IJCRT2507289.pdf
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Volume 13 | Issue 11
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Volume 13 | Issue 11
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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