Published Paper Details:

The increasing awareness of health and hygiene among consumers has led to a significant rise in the demand for water purifiers in India. This study aims to evaluate customer satisfaction with water purifiers, with a particular focus on Eureka Forbes, one of the leading brands in the Indian market. The research explores key factors influencing customer satisfaction, including product quality, service efficiency, pricing, brand reputation, and post-sales support. A combination of primary and secondary data was utilized to assess customer perceptions and experiences. Survey responses were analysed to understand satisfaction levels and identify areas for improvement. The findings suggest that while Eureka Forbes enjoys strong brand recognition and a loyal customer base, there are areas--particularly in after-sales service and maintenance costs--where customer expectations are not consistently met. This study provides valuable insights for both consumers and company stakeholders, offering recommendations to enhance service quality and overall customer satisfaction in a competitive market.