Published Paper Details:

The study on consumer perception of online versus offline shopping experience aims to understand how customers evaluate and differentiate between the two popular modes of shopping. With the rapid growth of e-commerce platforms and the persistent presence of brick-and-mortar stores, consumer behavior has become more dynamic and multifaceted. This research explores key factors influencing consumer choices, including convenience, product variety, pricing, trust, customer service, and overall satisfaction. It highlights how online shopping offers the ease of purchasing from anywhere at any time, while offline shopping provides the benefit of physical product inspection and immediate gratification. The study is conducted using a descriptive research design, with data collected through structured questionnaires and analyzed using percentage analysis and visual tools such as bar and piecharts. Both primary and secondary data sources are utilized to strengthen the findings. A sample of 100-150 respondents from diverse demographics is surveyed using a convenience sampling method. The results indicate varying preferences based on age, lifestyle, and product category. While younger consumers show a higher inclination towards online shopping, older consumers still value the traditional offline experience.