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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 13 | Issue 11 | Month- November 2025
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Paper Title
AI'S TRANSFORMATIVE ROLE IN BUSINESS ANALYTICS( FROM DATA TO DECISIONS): - ADDRESSING GAPS IN ROI, XAI, AND RESPONSIBLE ADOPTION
Authors
KIRUTHIKA . P
Keywords
Artificial Intelligence, Business Analytics, Predictive Analytics, Prescriptive Analytics, ROI, Explainable AI (XAI), Ethical AI, Skill Gap, Legacy System Integration, Data-Driven Decision Making. ________________________________________
Abstract
The integration of Artificial Intelligence (AI) into Business Analytics (BA) is fundamentally transforming how organizations derive insights and make strategic decisions. This study explores AI's pervasive impact, moving beyond descriptive analytics to enhance the accuracy and efficiency of data processing, and enabling advanced predictive and prescriptive capabilities. Drawing from recent literature, this paper addresses key research gaps, including the challenges in measuring AI's Return on Investment (ROI), ensuring explainability (XAI), navigating ethical considerations and bias, mitigating skill gaps, and overcoming integration complexities with legacy systems. Through a systematic secondary data analysis, this research aims to synthesize current knowledge, identify best practices, and propose actionable strategies for organizations to effectively leverage AI in their business analytics functions, fostering a data-driven culture and addressing potential pitfalls.
IJCRT's Publication Details
Unique Identification Number - IJCRT2507205
Paper ID - 290860
Page Number(s) - b840-b846
Pubished in - Volume 13 | Issue 7 | July 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
KIRUTHIKA . P, "AI'S TRANSFORMATIVE ROLE IN BUSINESS ANALYTICS( FROM DATA TO DECISIONS): - ADDRESSING GAPS IN ROI, XAI, AND RESPONSIBLE ADOPTION", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 7, pp.b840-b846, July 2025, Available at :http://www.ijcrt.org/papers/IJCRT2507205.pdf
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Volume 13 | Issue 11
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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