Published Paper Details:

Abstract: The sources of transmitting information to audience at large and staying informed through online platforms is termed as social media. Websites and applications that facilitate communication, community based input, interaction, content sharing and collaboration connotes the Social media platform. It is found instrumental to disseminate information and influence public opinion on a large scale, shaping cultural norms, political discourse and individual and mass behaviours including increase in women's awareness and flexibility of works. It can play a significant role in promoting women's empowerment by raising awareness about gender gap issues and showcasing effectiveness of women in socio economic transition of the society. Women's empowerment through the movement of women Self Help Groups has also been getting impetus through rapid growth of the array of mass media. Women are being empowered by their involvement in and access to Self Help Group; and self-expression as well as decision-making that are exposed and influenced by social media platform. This paper seeks to enquire how the women SHG members use social media platform and to search how they are being benefitted and empowered. On the basis of quantitative and qualitative assessment through a case study in this paper discourses the role of mass media in women empowerment. The findings asserted that women SHG members are getting impetus for social and economic empowerment.