Published Paper Details:

This study explores the impact of social media marketing on the real estate business, focusing on how platforms such as Facebook, Instagram, LinkedIn, and YouTube influence customer engagement, brand visibility, and sales conversion. The research examines the effectiveness of social media in reaching target audiences, building trust through virtual tours and client testimonials, and facilitating two-way communication between realtors and potential buyers. Findings suggest that real estate companies that strategically leverage social media experience higher lead generation, improved client relationships, and enhanced market competitiveness. However, the study also highlights challenges such as managing online reputation and adapting to rapidly changing digital trends. Overall, this paper underscores the critical role of social media marketing in reshaping the landscape of real estate business operations and client acquisition strategies.