Published Paper Details:

This project focuses on four main parts. The first is to analyse customer perceptions on E-commerce. The second is to evaluate the customers' EXPERIENCE and challenges faced on E-commerce over internet. The third is to know the issues of customers faced. The fourth is to find out how growth of e-commerce. This study aims to explore and analyse customer perception and experience within the e-commerce industry, focusing specifically on the Kandalakoya region. With the rapid growth of digital marketplaces, understanding consumer behaviour and satisfaction levels has become crucial for e-commerce businesses to sustain and enhance their competitive edge. The research investigates key factors influencing customer perceptions, including website usability, product variety, pricing, delivery services, and after-sales support. Through a combination of quantitative surveys and qualitative interviews conducted with consumers from the Kandalakoya region, the study identifies the prevailing trends, preferences, and challenges faced by customers when engaging with online platforms. The findings reveal critical insights into customer expectations and highlight areas for improvement to foster better user experience. This research contributes to the broader understanding of e-commerce dynamics in emerging regions and offers practical recommendations for stakeholders aiming to optimize service delivery and customer satisfaction.