Published Paper Details:

The existence of the Regulation of the Ministry of Internal Affairs (Kemendagri) of the Republic of Indonesia in 2022 Number 72 concerning Standards and Specifications for Hardware, Software and Electronic Identity Card Stamps as well as the Implementation of Digital Population Identity (IKD), then the Cirebon City Population and Civil Registration Office to carry out the Regulations of the Ministry of Home Affairs by implementing the Digital Population Identity (IKD) Application as a substitute for the Identity Card (KTP). However, the implementation has not been optimal, because of the low public awareness in using the Digital Population Identity Application (IKD) due to the non-achievement of the set target of 30%, but in Cirebon City it only reached 15.30%. This study uses Qualitative Methods and Quantitative SWOT Analysis to determine the Strategy for Optimizing the Digital Population Identity Application at the Population and Civil Registration Office of Cirebon City. The results of this study indicate that the use of the Digital Population Identity Application (IKD) at the Population and Civil Registration Office of Cirebon City has not been fully optimized from the aspects of Electronic Use, Effective and Efficient. The strategy used to optimize this is the Diversification strategy, namely the strength to deal with threats to the use of the application.