Published Paper Details:

Consumer adoption of organic food remains limited despite increasing awareness of its perceived health and environmental benefits. This study synthesizes global literature and empirical findings to identify prominent barriers. High price premiums--stemming from labor-intensive farming, lower yields, and certification costs--consistently emerge as the most significant hurdle. Limited availability and product variety, along with accessibility issues such as inconvenient store locations, poor shelf placement, and shorter shelf life, further reduce consumer uptake. Skepticism and mistrust about labeling and certification--driven by green washing, farm washing, and complex certification systems--create uncertainty about product authenticity and safety. Additional psychological and behavioral barriers include value-action and intention-behavior gaps: even with positive attitudes, consumers often refrain from purchasing due to budget constraints, habitual habits, time pressure, and limited knowledge . These findings highlight the need for policy, industry, and retailers to improve price competitiveness, expand distribution, enhance transparency, and strengthen consumer education to effectively bridge the gap between intent and behaviour in organic food consumption.