Published Paper Details:

The research "A Study on Assessing the Effectiveness of Customer Services at HDFC Bank" evaluates the quality and efficiency of the customer service provided by HDFC Bank, one of India's leading private banks. In the competitive banking sector, excellent customer service is crucial for retaining customers and expanding business. This study aims to evaluate HDFC Bank's performance in fulfilling customer expectations for overall satisfaction, issues resolution, accessibility, reliability and responsiveness. This aims to assess the effectiveness of customer services at HDFC Bank by evaluating customer satisfaction, services quality, responsibility, and problem resolution mechanisms. By collecting primary data from HDFC bank customer experiences. The findings highlight the strengths and weaknesses in service delivery and offer insights into areas requiring improvement. The study ultimately provides recommendation to enhance customer satisfaction and maintain HDFC Bank's competitive edge in the Indian banking sectors. The makes use of both primary and secondary data. Primary data was collected by distributing structured questionnaires to HDFC Bank's customers, and secondary data was gathered from journals, reports, and official websites. Branch infrastructure, digital services quality, complaint handling, employee behaviour, and services speed were among the many factors analysed. The findings shows that HDFC Bank stands out in digital banking and overall professionalism, but there are lots of areas for improvement, particularly in personalized customer interaction and speedy issues resolution. The study concludes with actionable recommendation to enhance service effectiveness, aiding HDFC Bank in sustaining high levels of customer satisfaction and loyalty in a shifting banking landscape.