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  Published Paper Details:

  Paper Title

The Impact of Purchase Kids Products on Consumer Behavior

  Authors

  ANGEL M

  Keywords

Consumer behavior - Kids' products - Purchasing decisions - Parental influence - Advertising impact

  Abstract


This study investigates the impact of purchasing kids' products on consumer behavior, focusing on the factors that influence parents' buying decisions and the role of children in shaping these decisions. The research aims to provide insights into the complex dynamics of consumer behavior in the context of kids' products. This study used a mixed-methods approach, combining both qualitative and quantitative data collection and analysis methods. A survey of 500 parents was conducted, and the results were analyzed using statistical software. Tools used to survey monkey an online survey tool used to collect data from respondents SPSS A statistical software package used to analyze the survey data.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2507077

  Paper ID - 290704

  Page Number(s) - a756-a757

  Pubished in - Volume 13 | Issue 7 | July 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  ANGEL M,   "The Impact of Purchase Kids Products on Consumer Behavior", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 7, pp.a756-a757, July 2025, Available at :http://www.ijcrt.org/papers/IJCRT2507077.pdf

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Call For Paper November 2025
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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